About the Brand

Malina Fashion (MLN) is a Ukrainian clothing brand founded in 2017 in Kyiv.

From a small showroom, the brand has grown into a recognizable label with its own production facilities, a flagship store in the capital, and partner stores in Kyiv, Kharkiv, Dnipro, Odesa, Cherkasy, Rivne, and Chernivtsi. 

But the time has come for change.

In the fall of 2026, the brand begins a new chapter in its history and becomes ÉCRIT. We preserve the brand’s recognizable DNA while writing a new chapter in its story.

ÉCRIT—from the French, “written” or “created.” Avec amour—“with love.”

 

Each of our pieces is an ode to the love of your femininity. It doesn’t need to be proven or emphasized, because it has lived within you since birth. We simply embody our love for it in the form of clothing.

We create clothing that fulfills the need to love yourself, your state of being, and yourself as a woman. Clothing as an expression of love for your femininity.

 

Brand Purpose

To create a safe space for women where, through clothing, they can emphasize their femininity and thus express self-love. We don’t sell clothing—we sell a state of being.

Our brand is a universe of femininity and self-love, evident in every detail.

Brand Mission

To create clothing that helps women, first and foremost, express their inner state, revealing the natural femininity that lives within each of us.

Brand Values

• Femininity is not about clothes, but a state of being.
  
• Self-love in all its forms.
  
• A woman’s authenticity and her state of being reflected in her everyday looks.
  
• Romanticism in everyday life: we romanticize style and the process of choosing clothes.
• The quality of the garments and the comfort they provide for women. A sense of self-expression and the courage to stand out.